I grew up in Scranton, Pennsylvania (like The Office, yes), and attended school at Temple University in Philadelphia (like It's Always Sunny, yes). While in high school, I started my first business and became my first boss. As a youngster, I designed my own logo, GoDaddy website, and social media channels for Face the Art Face Painting. I should add that I am an artist at heart. But with copywriting, there's a different type of canvas at hand. 

Through my first business, I learned the ins and outs of advertising and marketing. I ran social media promotions in Meta Suite, hung up flyers, ordered business cards, and did volunteer work to get myself noticed. It paid off. Over the course of 10 years, I volunteered for over 15 nonprofit organizations. I got noticed by several news stations and local newspapers. I dealt with happy customers (and sometimes unhappy) which is where I got my amazing, charismatic, and superb customer service skills from. 

Covid-19 had shut down everything in the spring of my freshman year. I was a film major. I switched to advertising on a whim after taking an intro course with Professor Andy Merz (shoutout!) and it changed my life. During a remote semester in 2021, I took on my very first freelance client as a UX/UI Copywriter. My client started with one Error 404 page, and I worked tirelessly to build him an accessible website from the ground up. I learned about keywords and SEO, did a whole lot of copy, and l now know more about epoxy coatings than I probably should.

Not only did I start another business, specializing in selling hand-painted artwork and custom commissions online and in-person, I decided that I didn't want to limit myself. I didn't want to work the corporate 9-5 - I wanted to enjoy it. So, I teamed up with my good friend and business partner and we co-founded our own branding agency in 2024. Roll & Render Co. is just as pretty as it is new, but as the great David Oglivy once said, "If you can't advertise yourself, what hope have you being able to advertise anything else?"

Caroline Khoury