I grew up in Scranton, Pennsylvania (like The Office, yes), and attended school at Temple University in Philadelphia (like It's Always Sunny, yes). While in high school, I started my first business and became my first boss. As a youngster, I designed my own logo, website, and social media channels for Face the Art Face Painting. I should add that I am an artist at heart. But with copywriting, there's a different type of canvas at hand. 

Through my first business, I learned the ins and outs of advertising and marketing. I ran social media promotions in Meta Suite, hung up flyers, ordered business cards, and did volunteer work to get myself noticed. It paid off. Over the course of 10 years, I volunteered for over 15 nonprofit organizations. I got noticed by several news stations and local newspapers. I dealt with happy customers (and sometimes unhappy) which is where I got my amazing, charismatic, and superb customer service skills from. 

 During a remote semester in 2021, I took on my very first freelance client as a UX/UI Copywriter. My client started with one Error 404 page, and I worked tirelessly to build him an accessible website from the ground up. I learned about keywords, code blocks, and SEO, and l now know more about epoxy coatings than I probably should.

I didn't want to just work the corporate 9-5 - I wanted to love it. So, I teamed up with my good friend and business partner to co-found our own fully remote ad agency in 2024. Roll & Render Co. is just as pretty as it is new, but as the great David Oglivy once said, "If you can't advertise yourself, what hope have you being able to advertise anything else?"

Caroline Khoury