I grew up in Scranton, Pennsylvania (like The Office, yes), and attended school at Temple University in Philadelphia (like It's Always Sunny, yes). While in high school, I started my first business and became my first boss. As a youngster, I designed my own logo, GoDaddy website, and social media channels for Face the Art Face Painting. I should add that I am an artist at heart. But with copywriting, my words are my paintbrush, and the client's goals are my canvas.
Through my first business, I learned the ins and outs of advertising and marketing. I ran social media promotions in Meta Suite, hung up flyers, ordered business cards, and did volunteer work to get myself noticed. It paid off. Over the course of 10 years, I volunteered for over 15 nonprofit organizations. I got noticed by several news stations and local newspapers. I dealt with happy customers (and sometimes unhappy) which is where I got my amazing, charismatic, and superb customer service skills from.
Covid-19 had shut down everything in the spring of my freshman year. I was a film major. I switched to advertising on a whim after taking an intro course with Professor Andy Merz (shoutout!) and it changed my life. During a remote semester in 2021, I took on my very first freelance client as a UX/UI Copywriter. My client started with one Error 404 page, and I worked tirelessly to build him an accessible website from the ground up. I learned about keywords and SEO, did a whole lot of copy, and l now know more about epoxy coatings than I probably should. You can see more at americanpaintersllc.net/.
While the pandemic continued, I was still pretty bored. I had started painting glass ornaments for fun on the side, and selling them to Temple students. Once I realized I had a real knack for it, I decided to take it to Etsy. Huge game changer. I started branching out from just Temple merch to other schools, then to other categories: pets, houses, quotes, references - you name it, I probably painted it on an ornament. I was tending local commissions of whatever people wanted and selling out on Etsy overnight. That's how my second business was born: Caroline Khoury Artworks.
Now I'm a graduate with a ton of experience in a ton of fields. Well, now you're caught up. I hope this interested you. As I'm writing this, I'm realizing I'm sort of a catch. If you like to play ball, and also annoying puns, maybe head over to my contact page.
Caroline Khoury
