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PAQUI CHIPS
HOW IT STARTED.
In 2020, our Copywriting for Print and Web class was given the assignment: encourage bar owners to stock their bar with Paqui Chips instead of boring, non-spicy, peanuts, chips, and other mundane snacks. So I took a direction that was intense - just like Paqui Chips brand itself. Spicy, some would say. Follow along to see the process unfold (and how my brain works).
the roughs.
Starting off strong with some sketches - art is my fortay. Wait, that's copy. I decided to take on Paqui's brand voice after analyzing their website and brand feel.
the digitals.
I liked these ads so much I decided to bring them to life with Canva and my extension "Font Ninja." They've gone through much trial and error - but I decided to add a funky, tribal border similar to their brand elements, followed by the tagline "Stock your bar with heat."
final results.
