PHILLY AD CLUB: DIAMOND EDGE COMMUNICATIONS

During this project, I had the pleasure of working with other students for Temple University's student-run advertising agency on a special client, Philly Ad Club President Cynthia Weiss. PAC was interested in social media growth and gaining new members through Instagram - so we took it to the drawing board (literally). I worked in tandem with our AD, BeiBei Zhang, to come up with several taglines for different social posts/campaigns. Upload, Feature, Share - as well as Ready, Set, Bid for their online media auction. We got to meet and interact with different members of PAC, including Defy Agency in Philadelphia. Through DEC, we brought our client many media templates to further their growth after the semester came to an end. 

AD: BeiBei Zhang

ACCT MANAGERS: Edward Saydee, Michael Wible

BRAND STRATEGIST: Lauren Brady

MEDIA PLANNER: Sarah Getts