STICK BEVERAGES AD CAMPAIGN

When I was in Advertising Campaigns in college, we had a real client come to our class in need of a total rebrand. The client, Stick Beverages, had just recently been brought over from the UK to US and needed some help getting the word out. With little to no media exposure, we divided into teams and roles to compete to totally rebrand and advertise this new company. I decided that the best way to advertise this brand was through social media appealing to young women who had personal passion for fitness, health and wellness. Stick wanted to be branded as "self-care" and cater to that market, which is arguably very competitive but up-and-coming. So, I took the stance of appealing specifically to "Gen Z" humor with a witty tone and brand personality and tailored several headlines and a tagline that met that criteria.